The Muthoot Group along with the Mathrubhumi organised SEED Quiz (SEED-Student Empowerment for Environmental Development) for school students of Kerala. Following are the objectives of the project:

• A richer, greener and cleaner Earth for future generations.
• Create awareness among the student community about environment protection efforts and encourage them to protect water, air and soil resources.
• Mould, motivate and stimulate young minds for environmental conservation.
• To develop a new green culture by assembling high schools and higher secondary schools in the state

The program was organised in 38 educational districts and engaged the children of over 5000 schools. The winners of the preliminary level competition were taken to the Revenue District Level and finally to the State Level Competition held at Peechi, Trichur. Cash prizes and certificates were given to the winners. The project successfully inculcated in the minds of the school children numerous practical ways of ensuring Clean Water, Clean Air and a Clean Earth for future generations.