Muthoot Finance Ltd. has launched its news CSR initiative Muthoot Haritha Theeram project. This new venture is aimed at promoting pesticides free organic vegetables. It is to be cultivated in the premises of one’s own home. Official inauguration of Muthoot Harithatheeram project was done by Prof. K. V. Thomas, MP. Mr. Babu John Malayil, DGM- Corporate Communications, Muthoot Finance Ltd. Sr. Alice Lukose, Win Society Director, Rotarian Mr. K.K. George, Mr. Sunil, Agriculture Officer of Mulavukadu were present on this occasion. On inauguration day, Muthoot Finance has distributed 3000 vegetable grow bags to 300 families in Chellanam, a coastal village in Ernakulam, Kerala.