Featured Initiatives in Environment Conservation

Have a look at our Initiatives & Activities

RALLY FOR RIVERS

Rally for Rivers is a campaign launched by Isha Foundation to create awareness on protecting rivers. Sadhguru, the founder of Isha Foundation, plans to create awareness on the issue and revive the rivers. Ganga, Krishna, Narmada, Kaveri rivers are some of the focus areas.A Nationwide rally was organized and the rally reached in Kerala on […]

CLEANING AND REJUVENATING VARATTAR RIVER

AdiPamba and Varattar are two rivers that are linking Pampa and Manimala rivers. Due to encroachment and pollution both Varattar and Aadi Pampa rivers got died, dead and abandoned. Through the efforts taken by local community & Muthoot Finance, the river was cleaned and rejuvenated. Before efforts taken by local community & Muthoot Finance, the […]

HARITHA THEERAM- CULTIVATING HEALTH AND PROSPERITY

Muthoot Haritha Theeram is a project aimed at promoting pesticides-free organic vegetables. The program encourages individuals and families to cultivate organic vegetables within the premises of their own homes. On the inauguration of the initiative, Muthoot Finance distributed 3,000 vegetable grow bags to over 300 families in Chellanam, a coastal village in Ernakulam, Kerala.

TOWARDS A CLEANER INDIA

The Muthoot Group is an environmentally conscious organisation and as part of its continuous efforts towards improvement of environmental hygiene, the Group has started a garbage bin distribution drive. In its first phase, the Muthoot Group provided 100 garbage bins to the Residents' Welfare Association (RWA) of Alaknanda colony in South Delhi. The initiative aims […]

CREATING SUSTAINABLE HUMAN- ELEPHANT COEXISTENCE

The Muthoot Group, in association with WWF-India, is working towards elephant conservation with a special focus on managing the Human-Elephant Conflict (HEC) and protecting elephant habitats. The project is being implemented in selected areas of Uttarakhand, Assam, Arunachal Pradesh, Tamil Nadu, Kerala and West Bengal. The project entails measures such as formation of Anti Depredation […]

MUTHOOT HAATHI MERA SAATHI’S “SEEDING THE FUTURE CAMPAIGN”

In January of 2013, The Muthoot Group launched a social media campaign urging users to help the group plant trees. An application was developed on Facebook wherein users had to like The Muthoot Group’s page. Each like contributed towards the number of trees planted by The Muthoot Group. At the end of the campaign it […]

NOISE POLLUTION -‘HORN NOT OK PLEASE’

Very much like water and air pollution, noise pollution is also one of the alarming environmental problem .Increased number of vehicles on the road and rash driving contribute to this problem. “Horn Not OK Please” is an initiative to bring more awareness on this problem. Yi Kochi’s and Muthoot Environment Research Foundation’s initiative against Noise […]