Rally for Rivers is a campaign launched by Isha Foundation to create awareness on protecting rivers. Sadhguru, the founder of Isha Foundation, plans to create awareness on the issue and revive the rivers. Ganga, Krishna, Narmada, Kaveri rivers are some of the focus areas.A Nationwide rally was organized and the rally reached in Kerala on 05th September and Muthoot Finance participated in this event through sponsoring T Shirts to the volunteers.